Make your pet businesswork for you.
Unlike a generic CRM, Fur IQ runs operations, bookings, customer content and community in one platform — built specifically for pet pros.

Every pet goes home with a reel
Three mechanisms do the tedious part of running a pet business. Nothing else on Fur IQ is AI.
Photos find the right pet
Every photo and video you upload is matched to the pet in it by face, dogs and cats alike. A day's worth of shots files itself.
The reel builds itself
When a pet has been in care, the evening's highlights are gathered and rendered into a short video without anyone opening an editor.
Ask, confirm, done
Tell the assistant what you need. It can list orders, add products or create services — and shows a confirm card before it writes anything.
Run the whole day from one app
Revenue, bookings, staff, content and community — here's what it looks like in the hand:

- Revenue, bookings and customers in one live snapshot
- Approvals surface so nothing slips through admin

- Ask it to add a service, price it and assign the staff
- It shows you a confirm card before it writes anything

- A reel is built each evening for every pet you had in
- Trim, sticker and brand without leaving the app

- Customers pick a service, a pet and a time, then pay
- Cart, upsells and pricing all baked in

- Keep customers engaged between bookings
- Events, posts and loyalty in one branded space
Everything in one system
All-in-one operations
Bookings, calendar, staff, invoices, card payments and client records in one system.
Pet recognition
Every photo and video is matched to the pet in it, so a day's shooting sorts itself.
Auto reel generation
Each evening, a highlight reel is built for every pet you had in — nobody opens an editor.
Customer messaging
Message customers directly, or run reminders and promos over email, SMS and push.
Communities + social feed
Build loyalty and referrals with groups and a branded feed that keeps customers engaged.
Live walk tracking
Owners watch the route on a map as it happens, on the services where you turn it on.
Pricing
Solo
For one person running their own book of clients
15% + 30c per transaction
Get started- No monthly fee — pay only as you earn
- Bookings, calendar, orders and invoices
- Customer records, pet profiles and messaging
- Marketplace listing
- Pet recognition and auto reels
- Email support
Grow
For a growing team, and a much lower rate
3.8% + 30c per transaction
Start free trial- 3.8% + 30c per transaction, down from 15%
- Staff accounts and job assignment
- Compliance forms with a custom form builder
- Business analytics
- Video studio for reels and templates
- Discounts and campaigns over email, SMS and push
Scale
For established operations
3.8% + 30c per transaction
Start free trial- Everything in Grow, at the same transaction rate
- Talk to us about what your setup needs
Pet owners — Fur IQ is free. Forever.
Browse services, book appointments, join communities and share your pet's moments, all at no cost.
Want a walkthrough before you commit? We'll show you around (the setup wizard, your services and Stripe payouts)
Contact usHow Fur IQ compares
| Fur IQ | Gingr | MoeGo | Time To Pet | Rover | Wag | |
|---|---|---|---|---|---|---|
| Marketplace discovery | ✓ | ✕ | ✕ | ✕ | ✓ | ✓ |
| All-in-one operations | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Photo/video updates + messaging | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom forms + compliance | ✓ | ✓ | ✓ | ✓ | ✕ | ✕ |
| No per-user fees | ✓ | ± | ± | ✕ | ✓ | ✓ |
| Communities + social feed | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Pet recognition + auto reels | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Checkout upsells | ✓ | ✓ | ✓ | ✕ | ✕ | ✕ |
Ops tools help you run the day. Marketplaces help you get bookings. Fur IQ connects ops + marketplace + social/community + automated media so you grow with less admin. Sourced from competitor websites as of 24 May 2026.
BusinessQuestions
The setup wizard takes you through your business profile, your services and their prices, and connecting Stripe so you can be paid out. There is no import tool yet, so anything you already keep elsewhere — clients, past bookings — is added by hand as you go.
Give the admin to the software.
Start on a 7-day free trial. Solo has no monthly fee at all — you pay only when you earn.
