Our story & mission
Revolutionising pet care.
We connect pet owners with trusted professionals and build a community where every furry friend gets the love they deserve.
Our mission
Every pet deserves exceptional care.
Fur IQ simplifies finding, booking and managing pet services while fostering connections between pet owners and the professionals who care for their companions.
From grooming and training to boarding and vet care, we're making pet care accessible, reliable and stress-free.
Our values
The principles that guide everything we build.
Trust & safety
Every service provider is thoroughly vetted, background-checked and insured. Your pet's safety is our priority.
Community first
We foster genuine connections between pet owners and build a supportive community where everyone learns together.
Innovation
We use AI and computer vision to make pet care smarter, more personalised and less admin.
Accessibility
Quality pet care should be accessible to everyone. We work to keep the platform inclusive and affordable.
Quality
High standards in everything we do — from the platform itself to the services our partners provide.
Transparency
Clear pricing, honest reviews and open communication. Transparency builds trust.
The team
Pet lovers and platform builders working together.
Sarah Johnson
CEO & Founder
Former veterinarian turned entrepreneur, passionate about improving pet care accessibility.
Mike Chen
CTO
Tech leader with 10+ years building scalable platforms for millions of users.
Lisa Rodriguez
Head of Community
Community builder dedicated to creating meaningful connections between pet owners.
Join the community.
Thousands of pet owners already trust Fur IQ. Free for pet parents, always.