Legal
Cookie notice
Which cookies and similar technologies Fur IQ sets, what each one does, and how to control them.
1. What this Notice covers
This Cookie Notice explains how Fur IQ and approved partners use cookies and similar technologies on our websites, apps and online Services.
2. Technologies we use
We use cookies, pixels, SDKs, tags, local storage, scripts, APIs, advertising identifiers, and similar technologies that help us recognise devices, remember preferences, secure the Services, understand behaviour, and support analytics and advertising.
3. Categories of technologies
**Strictly necessary technologies:** used for login, session management, fraud prevention, security, checkout and core platform operation. These are generally always active because the Services may not work correctly without them. **Functional technologies:** used to remember settings, preferences and interface choices. **Analytics and performance technologies:** used to understand usage, measure traffic, diagnose problems, run tests and improve the platform. **Advertising, personalisation and measurement technologies:** used to support audience management, ad delivery, frequency capping, attribution, campaign performance analysis, content personalisation and related activities.Essential Cookies
Always activeThese cookies are necessary for the website to function properly. They enable core functionality such as security, account authentication, and remembering your preferences.
| Cookie | Purpose | Duration |
|---|---|---|
| session_id | Maintains your login session | Session |
| csrf_token | Security protection against cross-site attacks | Session |
| sidebar_state | Remembers sidebar open/closed preference | 1 year |
Functional Cookies
OptionalThese cookies enable enhanced functionality and personalization. They may be set by us or third-party providers whose services we use.
| Cookie | Purpose | Duration |
|---|---|---|
| theme_preference | Remembers your light/dark mode preference | 1 year |
| language | Stores your language preference | 1 year |
| recent_searches | Stores recent search history | 30 days |
Analytics Cookies
OptionalThese cookies help us understand how visitors interact with our website. They help us measure and improve the performance of our site.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| ph_* | PostHog analytics for product insights | 1 year |
Marketing Cookies
OptionalThese cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Facebook - tracks visits across websites | 3 months |
| ads_conversion | Measures ad conversion effectiveness | 90 days |
| referral_source | Tracks how you found our site | 30 days |
4. Why we use them
- To operate and secure the Services.
- To remember settings and improve user experience.
- To understand usage patterns, product performance and campaign outcomes.
- To personalise content and, where permitted, advertising and sponsored content.
- To support audience building, suppression, attribution and ad measurement.
5. Consent and controls
Where required by law, we ask for consent before placing or activating non-essential cookies and similar technologies. You can withdraw or change your choices at any time through the consent banner, cookie settings, or Your Privacy Choices.
If you disable certain technologies, some features may not work as intended. Strictly necessary technologies remain active because they are required to provide the Services.
6. Browser settings, device controls and opt-out tools
You may also control certain technologies through browser settings, device settings, app-level permissions, or third-party privacy tools. For targeted advertising and sale/sharing style choices under US state laws, use Your Privacy Choices. Where required by law, valid opt-out preference signals such as Global Privacy Control will be treated as opt-out requests for the browser or device that sends the signal.Google Chrome
Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies
7. Third-party technologies
Some technologies are set or operated by third parties that provide analytics, advertising, infrastructure, fraud prevention, customer support, content delivery or embedded functionality. Their handling of information is governed by their own notices and contracts with us.
8. Retention
Session technologies expire when you close your browser or end a session. Persistent technologies remain until they expire or are deleted, subject to the settings of the technology and our operational needs.
9. Updates and contact
We may update this Cookie Notice from time to time. If we make material changes, we will update the Last Updated date and provide any additional notice required by law. Questions may be directed to privacy@furiq.io.
